Arabic type as cultural Identity

Throughout the history of Arabic type and its relation with typography, today both issues have produced the embodiment to create a cultural identity. The media has to do with a type manipulation and it is responded as a way of various meaning of communication. The dichotomy of globalization has empowered the exchange of ideas and textual information through the world and as a form of advertising messages that let visual communication have some dialogues between the east and the west and then represents the new modern identity. Edward Said issued the dialogue of civilization and this has to do with his notion of orientalism when the eastern and western cultures interacted to share ideas, knowledge and technological inventions. But does these facts were a challenge to improve the Arabic font type or were they as a negative aspect that let Arabic type lack its aesthetic form? Political issues in the Middle East mushroomed the media, and Arabic script is the second being used on T.V. This has made contemporary designer to think about creating a font that is likely to be close to a westernized font.
The " craft par excellence" made the letterforms to be more conscious than a shape of letterform but also the social matter of a nation to be as effective as the context. Designing a font type has to have an aesthetic balance that should be applied in a way social concerns and practical constraints has to fit the conceptual context.
To quote Huda Smitshuijzen agreed to essentially design Arabic Font type that meets all the diverse aspects of the present visual communication. Typography today is the most effective representation that take a part in the socio-economical issues through the widespread of media.